For manufacturers and reps who sell through the spec

Get into the spec before it's written.

The engineer who writes the spec picks the brands. We tell you who that engineer is on new public projects, and where your brand can still win. Months before the bid.

Get a free sample alert See an example
  • Right on 24 of 26 past jobs tested
  • Source on every claim
Opportunity alertExample · names changed
Lift station upgrades, City of Example Design approved this week · bid in 12 to 18 months
Can your brand win?
DrivesBasis of design: Brand B · or equalYes · changes often
Flow and level metersOr equal · 5 makers listedYes · open
PLC and operator screensCity standard · one brand onlyNo · locked
Who writes the electrical specFirm B, Dallas office Strong match · stamped every past job here
OpportunityAsk Firm B to make you basis of design for drives.
Do it before the 60% design review.
10,000+specified products logged
1 in 3spec items name one basis-of-design brand
Everyline linked to its public source
What every alert answers

Three questions. One page. Before your competitors ask them.

1

Can my brand win?

We predict how this team will write the new spec: which items get a basis-of-design brand, which stay open, and which the owner locks.

2

Who writes the spec?

Often hidden. The award names the lead firm. We find the office and electrical team that really picks the products.

3

What do I do next?

Who to visit, which product to lead with, and the questions to ask, while the design is still open.

Our research

Be the brand the engineer names first.

Many specs name one "basis of design" brand. Others must prove they are equal.

63%UPS
62%Analyzers
41%Transfer switches
41%Instruments

Share of spec items that name one basis-of-design brand. Our sample of public water specs.

An early alert gives you time to become that brand, while the engineer is still writing the spec.

Or equal · open Basis of design · win it early Owner standard · locked
See the output

What lands in your inbox.

A new project, the week it's approved

When a city or utility approves a design contract, you get the team that will write the spec, the equipment it will need, and where you have a real chance.

New project alertExample
Wastewater plant digester upgradesDesign amendment approved. Construction bid in 12 to 24 months.
Lead engineerFirm C
Electrical specFirm D, Dallas Strong match
Equipment and your chance
DrivesYes · changes often
Gas detection instrumentsOpen · new to this team
Motor control centersHard · same brand
OpportunityLead with gas detection. This team has no favourite brand yet.

All samples on this page are examples. Names and brands are changed.

Who it's for

Built for people who sell through the spec.

Rep agencies

Small teams covering many lines. Spend visit time on the firms that pick your products.

Challenger brands

Get onto the "or equal" list before the spec is written, not after.

New products

Find the few engineering teams worth a first visit in a new territory.

The difference

By the time it's on a bid site, the spec is already written.

Without FirmGlance
  1. You see the project on a bid site.
  2. The spec is already written.
  3. Your brand is on the list, or it isn't.
With FirmGlance
  1. You hear when design starts. Months before the bid.
  2. You know the team. The office and the electrical firm.
  3. You visit with the right products, while the spec is still open.
FAQ

Questions reps ask us.

Can't I find this myself?

Not in time to matter. The answers are spread over hundreds of city websites, bid portals and spec books that run to thousands of pages. We collect it, read it and link it in our own database, every week:

  • Books disappear. Many spec books sit behind bid-portal logins, and many come down after the bid closes. We saved them as they came out.
  • The real designer is hidden. The award names the lead firm, not the team that actually writes the spec.
  • It's all connected. We know which brands each team picks, and for which owners.
  • Every item is graded. Basis of design, or-equal list, or locked by the owner.
  • Reps fill the gaps. Notes from working reps tell us what got bought in the end.
Where does the information come from?

Public sources: city council and utility board papers, public bid books and their seal pages, and public job posts. Every claim links to its source.

How sure are you about the team?

Very sure, and we show why. Each line carries a label. Confirmed means a public paper names the firm. Strong match means the team's past jobs with the same owner point to it. Unconfirmed means the evidence is thin, and we say so. We tested our picks on 26 past public jobs: we were right 24 times.

Do you sell personal contact details?

No. We tell you which firm, office and team. We don't sell phone numbers or private data about people.

How much does it cost?

Plans are monthly. Your first month is free when you give feedback on each alert.

See a real alert for your territory.

Tell us what you sell and where. We'll send you one real alert so you can judge it yourself.

[Contact email coming soon]
  • Source link on every claim
  • Reviewed by hand before sending